News: Apollo Design4Retail for Clarins

A custom bubble tube containing Clarins products

Interactive light, sound and bubble experts Apollo Creative have collaborated with retail design specialists Design4Retail to provide Clarins with an exclusive point of purchase (POP) display to help promote the launch of their HydraQuench skincare range in Selfridges' London store.

Design4Retail were instructed to communicate the benefits of Clarins’ new brand in a unique manner and approached Apollo to assist their Technical Designer to create a stunning promotional feature.

Four extra wide tubes were created and customised with ultra-bright blue LED illumination. These elegant bubble tubes were used to portray the idea of hydration and were specifically designed to allow for the suspension of the new product range within oxygenated water; creating a mesmerising and attractive focus for Selfridges’ customers.

Apollo’s skill and experience within this field have helped them develop a leading edge reputation for providing revolutionary new products into the marketplace. As well as providing a standard range of products (which include bubble tubes, walls, domes and fibre optic light sources), Apollo also support special projects and companies with unique/bespoke requirements.

More recently Apollo’s product have grown in prominence as contemporary interior design features and can be seen in hotel lobbies, restaurants, bars and homes; and current projects include interactive fountains, exhibition stand designs, light and sound rooms, multi-sensory environments, digital play areas and museum interactives.

Jon Vinall, Director at Design4Retail said – “Apollo Creative provided us with effective products and a co-operative project management service. Our own technical designer was able to work with the team at Apollo to ensure that our exact needs were taken on board. The bubble towers we purchased from Apollo were delivered on time, to spec; were highly effective and used in an unusual way to create a successful promotional launch.”

For further information, please contact Ben Johnson on 01423 798232 or e-mail sales@apollocreative.co.uk.

Sense of Place [Revisited II]

This afternoon I acted as Technical Director for the setting up and running of A Sense of Place. This interactive sound and light piece reflects a 2000 year link between two historic sites in the City of York.

A Sense of Place [Revisited II] is a re-working of the original piece which was presented in Bootham Bar for three months in 2005. This version has the emphasis on the audio composition, with visual cues provided by images from the original installation. It was presented in Bedern Hall, a 14th Century dining hall of the Vicars Choral of York Minster.



This performance was part of a sound tour of the city for a conference on 'Virtual Audio and Past Environments', organised by SpACE-Net.

Fountain update visit

I visited Bristol today to visit the workshops where the interactive fountain is being created for Luckwell School. The main structure is now in place and the day centred around testing and setting up some of the sensor systems.

I'm aiming to return to Bristol in a couple of weeks to work with the fountain onsite at the school.