Thursday 31 January 2008

News: Apollo beats the drum for Jessie's Fund

A child playing on a keyboard
Knaresborough based Apollo Creative is pleased to announce that it will be supporting UK charity Jessie's Fund throughout the course of 2008 as their nominated charity of the year.

Jessie’s Fund is a UK charity set up to help seriously ill and disabled children by using music as a form of communication and for therapy. The charity works with children with special needs within hospices, hospitals and other centres for children with special needs providing a wide range of musical instruments and giving children access to creative music-making and music therapy.

Communication is a basic need for all but for many children verbal interaction causes difficulties; some have no means of communication at all. This therapeutic use of music can provide a powerful and profound way in which these children can express themselves and connect with the world around them.

Lesley Schatzberger, Development Director for Jessie’s Fund said – “Jessie’s Fund is delighted to have been chosen as Apollo Creative’s Charity of the Year. We use music technology in our work and have seen how powerful it can be in giving children access to a creative outlet. For those who have little chance to participate in normal childhood activities, technology can provide a fantastic means of expression, and Apollo’s work in developing further the possibilities resonates so well with our own aims.

Mark Hildred, Creative Director for Apollo Creative adds – “With music and interaction being such an important focus for Apollo Creative this year, Jessie’s Fund was the ideal match. As a drummer I am aware of the importance music plays in my life and to me the value of the work carried out by Jessie’s Fund is immeasurable. Over the next twelve months we hope to be able to bring this charity to the attention of even more people so that its work can be recognised across the UK.”